HG Living

HG Living operates as a property development specialist, with a focus on creating Purpose Built Student Accommodation (PBSA), Build to Rent (BtR), Co-Living, and Affordable Housing (AH) schemes. The company works on behalf of leading investment institutions across the UK. Launched in March 2022, HG Living was established by the HG Construction Group to expand its development arm, building upon the group's existing track record in residential rental and student housing markets through its previous entity, HG Developments. This strategic move aimed to leverage the HG Group's extensive construction experience within a dedicated development company.

The firm builds solutions-focused partnerships and joint ventures with both private and public sector organisations. This collaborative approach is designed to deliver quality homes across the UK in an efficient manner. HG Living invests time in understanding partner requirements and local needs, fostering relationships built on trust, integrity, and clear communication. The company's bespoke project solutions are designed to add value for all stakeholders and deliver risk-adjusted returns for its financial investment partners. Its culture is founded on trust, integrity, and clear communication, which enables the firm to navigate challenges and ensure projects progress to successful completion.

The HG Group brings over 20 years of construction experience through HG Construction, a Tier 2 design and build contractor with a background spanning residential, student accommodation, commercial, and hotel sectors. This integrated capability means HG Living possesses an understanding of how to create well-designed, sustainable homes and places that benefit residents, local communities, and the surrounding environment. The combination of property development capabilities and construction expertise allows the company to deliver with certainty for its clients, providing a seamless end-to-end service from site acquisition through to completion. This comprehensive service model is a core aspect of the firm's offering to its funding partners.

While HG Living specialises in multiple sectors, Purpose Built Student Accommodation (PBSA) is a key area of expertise for the company. The firm has a solid track record in delivering innovative, high-quality PBSA schemes throughout the UK. These developments are designed with shared amenities and spaces that cultivate a sense of community among residents. HG Living continues to identify opportunities for its investment partners within the student housing market, leveraging its development and construction capabilities to bring these properties to market efficiently and at scale. Directors like Craig McPhail and James Young bring specific expertise in student accommodation, further strengthening the firm's capabilities in this sector.

HG Living offers its funding partners a dedicated team of experts who combine development, construction, and financial expertise. The team's core specialisms include planning, funding and investment, and construction, all underpinned by strong financial and corporate governance. The company's solutions-based approach is characterised by consistent and direct communication with stakeholders, innovative thinking, and a commitment to continuous improvement. The firm embraces forward-thinking infrastructure, innovative technologies, and high-quality amenities to create environments where people and communities can thrive. The company works with partners through various delivery models and funding arrangements, maintaining a consistent core approach to its business operations.