True Student

True Student operates as a provider of student accommodation, aiming to create a living environment that functions as a "home-away-from-home" for university students. The company is dedicated to delivering what it describes as the "real university experience," an acronym for 'true,' while also ensuring that residents feel secure, engaged, and well-supported during their studies. True Student acknowledges the involvement of parents in the accommodation selection process and strives to provide comprehensive information to address their concerns regarding safety and care. The firm's approach extends beyond merely offering a room, focusing on a holistic student living experience.

The company's properties feature a range of facilities designed to support various aspects of student life. Beyond individual student rooms, True Student provides multiple social spaces, on-site gyms, and dedicated study zones. Some locations also include in-house pizzerias, sky terraces, and cinema rooms, contributing to a comprehensive living environment. Essential services such as laundrettes, shared kitchen and lounge areas, and secure cycle storage are also available across its accommodations. The firm emphasizes that all-inclusive bills, superfast WiFi, and premium contents insurance are standard offerings, aiming to simplify the living experience for its residents.

A central component of the True Student offering is its "trueLife™" events program, which features a comprehensive calendar of activities. This program is designed to encourage students to engage with university life, foster a sense of community, and prevent feelings of loneliness. Events range from pamper nights and puppy yoga to daily fitness classes and welcome parties. The company states that this program offers a wide array of events compared to other student accommodation providers. This focus on organized social and wellness activities is intended to ensure students are consistently engaged and have opportunities for interaction.

True Student maintains a commitment to resident support and safety, with trained staff available on-site 24 hours a day, seven days a week. These team members are present at Welcome Hub desks to address inquiries, resolve issues, offer advice, and provide a consistent point of contact. The company also employs a skilled, in-house maintenance team available around the clock to handle any maintenance concerns promptly and efficiently. Furthermore, True Student's staff receive training in mental health and first aid to offer advice and support to residents facing various issues, recognizing that adjusting to living away from home can be challenging for some. The firm also provides 24-hour security and a secure parcel service.

True Student is owned by Bricks Capital, an owner-operator with a portfolio that includes student accommodation assets. The company's management philosophy is characterized by a distinctive premium positioning within the market and an innovative 'trueLife' program, which the firm states leads students to choose their accommodations. True Student's management team possesses experience in hospitality, encompassing development, management, and investment expertise. The firm has a current pipeline to operate over two thousand beds across the UK and demonstrates extensive experience in all stages of investment, development, and management within the Purpose-Built Student Accommodation (PBSA) sector. This operational approach also includes cost management expertise and dynamic pricing strategies to optimize returns, with continuous analysis and live reporting for visibility.