Fresh Student Living

Fresh Property Group Limited, operating under the brand Fresh, is a third-party management partner within the Residential for Rent sector. The firm was founded in 2010 and is registered in England and Wales under company number 07268209, with its registered office located at 12 Soho Square, London, W1D 3QF. Fresh provides a comprehensive design, manage, and maintain solution for various asset types, including Build to Rent, CoLiving, and Purpose-Built Student Accommodation (PBSA). The company's services extend across the United Kingdom and Ireland.

The firm manages approximately 21,400 units, representing assets under management valued at £3.92 billion. Fresh operates in 28 cities and towns throughout the UK and Ireland, supported by a team of 383 experienced employees. The company has received 43 industry awards, including being voted Best Private Housing three years in a row and winning the 'Best Private Housing Provider' award. Fresh reports an overall resident satisfaction rating of 95%.

Within the PBSA sector, Fresh Student Living offers a selection of student accommodation options, including en suite studios and shared apartments. These properties are strategically located near universities, city centres, and transport links. The company's approach to student living focuses on providing thoughtfully designed, modern living spaces that aim to offer comfort and foster a supportive community environment. A dedicated on-site team is available to assist residents with various needs, from parcel handling to general support.

Fresh implements a "Be Wellbeing" programme, which is designed to support residents throughout their university experience. This programme encompasses a range of initiatives such as pet therapy, social events, and access to Mental Health First Aid-trained staff and Health Assured services. The "Be Wellbeing" programme is structured around pillars including "Be Connected," which facilitates opportunities for residents to meet and interact through activities like book clubs and social gatherings. "Be Supported" provides resources and blogs focused on mental health and wellbeing, while "Be Social" organises weekly in-person and virtual events. Additionally, "Be Active" offers access to fitness activities such as yoga, HIIT, running clubs, gyms, and mindfulness classes. The objective of these programmes is to cultivate a sense of belonging, promote inclusivity, and provide essential resources for resident wellbeing.

The company's operational philosophy centres on creating communities that residents value, which is intended to enhance property reviews, rebooker rates, and word-of-mouth referrals. This resident-centric approach is integral to Fresh's strategy for maximising income and minimising property vacancies. Fresh Property Group aims to deliver an exceptional living experience for its residents while also working to maximise the net operating position and drive asset value for its clients.