Aviva Investors has unveiled exciting plans for a substantial 570-bed purpose-built student accommodation (PBSA) development at the former Mamas & Papas location within the West Quay Retail Park in Southampton. This ambitious project is set to transform the Harbour Parade site into a vibrant student housing community, offering a range of modern amenities designed to enhance the student living experience.
The Development Overview
The proposed development will feature a striking building rising to 23 storeys, complemented by an additional lower element of 11 storeys. This combination will create one of the largest student accommodation developments to be proposed in Southampton’s city centre. The design incorporates communal study areas, inviting social spaces, designated cycle parking facilities, and attractive rooftop terraces, fostering an environment conducive to both academic and social interactions.
Supporting Local Regeneration
Aviva Investors has emphasised that this student accommodation scheme is part of a broader vision aimed at supporting the regeneration of the area. By situating the development in close proximity to Southampton’s universities, public transport connections, and various retail amenities, it will provide students with convenient access to essential services and vibrant city life.
Consultation and Next Steps
In addition to enhancing the local landscape, this initiative is distinct from other proposals currently being developed for the nearby Toys ‘R’ Us site, which involves collaborations between Aviva Capital Partners, Southampton City Council, and the University of Southampton. Neil Dobson, the Director of Transactions at Aviva Investors, remarked that the project will deliver high-quality, professionally managed student accommodation in a pivotal city centre location. The former Mamas & Papas store has already relocated to another unit within the retail park as of 2025. An online public consultation regarding the plans is set to run until 5 July, following which Aviva Investors intends to submit a planning application to Southampton City Council.