The innovative conversational AI platform, VerbaFlo, which is revolutionising customer interaction in the real estate sector, has announced the appointment of Suraiya Comunello as its new Fractional Chief Marketing Officer. Suraiya brings over twelve years of extensive experience in property marketing and brand strategy, particularly within the purpose-built student accommodation (PBSA) sector. Her track record includes collaborations with some of the industry’s most prominent operators and institutional owners, where she has successfully driven brand positioning and developed comprehensive B2B and B2C marketing and communication strategies.
Suraiya Comunello’s Vision for VerbaFlo
Suraiya Comunello expressed her enthusiasm about joining VerbaFlo, stating, “VerbaFlo is doing something genuinely different in a sector I know well. The gap between what operators need to deliver and what existing tools can realistically support is one I have seen firsthand for more than a decade, and VerbaFlo is closing it in a way that is intelligent, practical, and built for how the industry actually works. I am excited to help bring that story to more operators and partners around the world.” This insight highlights her commitment to advancing the capabilities of the PBSA market through innovative solutions.
Continued Influence in the PBSA Sector
In addition to her role at VerbaFlo, Suraiya Comunello maintains advisory positions with a select portfolio of businesses, further showcasing her impact within the industry. Prior to this, she served as the Chief Marketing Officer at the European student accommodation platform, Nido Living. During her tenure, she significantly transformed the brand into a globally recognised name since she joined in 2018.
Before her impactful work at Nido, Suraiya held senior marketing and brand leadership roles at Hines, Global Student Accommodation (GSA), and The Student Housing Company. In these positions, she played a pivotal role in brand launches and facilitated international expansion across various European markets, demonstrating her ability to navigate complex market dynamics.
Acknowledgements and Contributions
Recognised for her contributions to the field, Suraiya was awarded the title of PBSA Woman of the Year in 2023. Furthermore, she is the founder and chair of the Women in PBSA (WinPBSA) Committee, a vital initiative that focuses on promoting equity, diversity, and leadership opportunities across the industry. Her leadership is anticipated to be crucial as VerbaFlo enhances its global presence and shapes its narrative in the most significant markets.