Homes for Students’ pan-European purpose-built student accommodation (PBSA) and flexible living operator, Orla Living, has announced the appointment of Mauro Scolamiero as the new Head of Marketing. Mauro, who previously worked with student accommodation operator Yugo, is known for his strategic thinking and clear leadership style, attributes he honed during his time there. Expressing his enthusiasm for the role, Mauro stated, “This new role is both a privilege and a responsibility. I’m honoured by the trust Orla has placed in me, and I’m excited to bring everything I’ve learned into building something meaningful for students across Europe.”
Recent Developments at Orla
In April, Orla made significant strides in its European expansion by adding two senior executives, Ben Tweedley and David Lord Martinez, to lead operational efforts in Italy and the Iberian Peninsula. This strategic move underscores Orla’s commitment to enhancing its operational delivery as it scales its presence in the competitive UK PBSA market. The company also marked a notable milestone in January 2026, launching a new office in Dublin, which is expected to drive further growth and accessibility in the region.
Strategic Vision for Growth
March 2025 saw the launch of the Orla brand, which was coupled with a substantial capital commitment aimed at establishing a robust residential living platform throughout Europe. Orla’s strategy focuses not only on PBSA but also encompasses residential, senior, and flexible living options, highlighting a diversified approach to the housing market. This broad vision positions Orla as a significant player in the evolving landscape of student accommodation and related sectors.