HG Construction Launches £73m Wembley PBSA Project

Rupert WallaceRupert Wallace
4 February 2026
2 min read

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HG Construction has officially announced the commencement of a £73 million contract to construct a student accommodation scheme comprising 609 beds in Wembley, developed for the client YourTRIBE. This project exemplifies the growing demand for quality PBSA in the UK, particularly in vibrant locations like Wembley, which is well-known for its national stadium.

Project Details and Significance

This latest undertaking signifies the third collaboration between HG Construction and YourTRIBE, following their successful projects at Ilderton Road and Avonmouth Street in London. The Wembley development is notably the largest project by YourTRIBE to date, both in terms of financial investment and scale, reflecting the company’s ambition to enhance its footprint in the UK PBSA market.

Architectural Features and Amenities

The proposed development will feature two impressive towers, standing at 19 and 27 storeys respectively, and will include extensive amenity provisions designed to support student life. Furthermore, approximately 15,000 square feet of commercial space is planned for the ground level, which will enhance the local community and provide essential services for residents.

Approval and Construction Timeline

The project received Gateway 2 approval at the end of the previous year, paving the way for construction to commence on-site. Completion of the scheme is anticipated for summer 2028, and HG Construction plans to utilise its self-delivery model extensively. This includes in-house capabilities for concrete frame work, SFS, bathroom pods, and drylining, which will help ensure quality and adherence to the project timeline.

Statements from Leadership

Adam Quinn, the Chief Executive Officer of HG Construction, expressed his enthusiasm about partnering with YourTRIBE, stating, “It’s a pleasure to be partnering with YourTRIBE on this striking new PBSA scheme in Wembley. We have a strong track record of successful collaboration, with our most recent scheme at Avonmouth Street delivered three months ahead of programme.”

Laurence Quail, Director at YourTRIBE, highlighted the significance of the Wembley project for the company: “Our Wembley project marks a significant milestone for YourTRIBE representing the company’s largest scheme to date in both value and scale, highlighting its commitment to challenging the market and delivering high-quality, large-scale developments.”

This development not only aligns with the increasing demand for student accommodation in the UK but also showcases the potential for innovative designs and sustainable living solutions in urban settings. As the PBSA market continues to evolve, projects like the one in Wembley signify a promising future for both investors and students.