BNP Paribas Asset Management (BNPP AM) Alts has made a notable appointment in the student accommodation sector, bringing Karim Malak on board as the CEO of The Boost Society. This strategic move signals the company’s commitment to enhancing its ambitions within the European market. Malak is recognised for his extensive experience, boasting more than 26 years in overseeing international platforms. His previous roles include leading easyHotel to a successful sale and driving the international transformation of Adagio Aparthotels.
Before his ventures in hospitality, Malak honed his skills in strategy consulting at prestigious firms such as Boston Consulting Group (BCG) and Accenture. His focus on commercial optimisation and pricing strategies has equipped him with the tools necessary to navigate the complexities of the PBSA landscape effectively.
The Vision for The Boost Society
In welcoming Malak, Timothee Rauly, Global Co-Head of Real Estate at BNPP AM Alts, expressed confidence in his abilities, stating, “We are delighted to welcome Karim Malak, whose solid experience in international expansion will be a major asset in supporting our long-term growth strategy for The Boost Society.” Rauly emphasised that Malak’s proven track record in leading ambitious transformations will play a pivotal role in bolstering The Boost Society’s positioning in key European markets.
Growth Ambitions and Market Impact
The appointment comes at a time when The Boost Society is experiencing sustained growth, with aspirations to achieve €3bn in assets over the next five years. It aims to solidify its presence particularly in France and Spain, two vital markets within the UK PBSA sector. “I am thrilled to join The Boost Society and lead the company into the next chapter of its development,” stated Malak. He is determined to continue the company’s trajectory of growth and innovate in response to the evolving needs of clients and partners.